SEO and Metadata

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What is Metadata?

Metadata is a set of data that describes and gives information about other data. Without metadata we weaken our ability to drive people from search engines to our sites. Nearly all metadata is invisible to your visitors and customers. It lives and works behind the scenes in the HTML of your web pages. Metadata is important to drive traffic to your page and to get your page to the top of Google.  There are 3 main pieces of information included in metadata – Title, description, keyword/phrases.

Every page must have a meta title as it plays an important role in how your website is perceived and it has to sum up what your site is about.

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The meta description is equally as important as it provides an explanation of what your site is about which allows the visitor to see if this is the correct page they are looking for.

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Your SEO keywords are the keywords and phrases in your web content that make it possible for people to find your site via search engines. If you use the proper keywords you will get more search engine traffic and if you optimize your website keywords it will help you rank faster.

What do your customers type in to find you? If someone searches for ‘Scrap my car’ or ‘Sell my car’ to find your company, it is such a generic search phrase that it would be difficult to get your web page to the top of Google. This is where adverts get expensive for generic phrases because everyone wants them. Good use of keywords and phrases will help get your website a better ranking in search engines.

Here is an example of all the different web pages that come up when you search for Scrap my car. The top pages are Ad’s where the company has paid for the best rankings in Google. If you get your metadata just right you will be able to get to the first page of Google without having to pay the expense of ads

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We are currently coming up with fresh metadata for our new DH Systems site. We have been researching the most searched for phrases people use when looking for our website on search engines and making sure we include these keywords and phrases in our new metadata. Want to see your website at the top of Google? We can do the same research on your site and come up with metadata that will optimize your site and drive as much traffic as possible to your web page!     Contact us now for further details.

August 2016 Newsletter

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AUGUST

August Newsletter

Another month has flown by and the winter months are fast approaching. This month we have released our first responsive customer website and we are continuing to work on new projects. We have a very busy month ahead with our staff participating in events which you can read all about and more in this month’s newsletter…

 

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DH Systems Investing in the Future

DH Systems are getting ahead of the game in technology with our brand new server, a Dell PowerEdge R930. The server comes with a massive 1TB of memory installed and E7-4800 v4 processors with 4 processing sockets providing 128 logical processors. The Dell PowerEdge R930 is a top of the range server with lots of capacity to expand the server as well. Dell launched the PowerEdge R930 in April, declaring it their most powerful server to date.

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Repossessions UK

We have just released our first responsive website for a customer. Repossessions UK is now live and lists vehicles, plants and other things for sale. Responsive web design provides an optimal viewing and interaction experience – easy reading and navigation with a minimum of resizing, panning and scrolling across a wide range of devices from desktop computer monitors to mobile phones. It’s taken time to fine tune the designs and find a way to present the information on both desktops and mobile devices.

Have a look for yourself at www.repossessions-uk.com

 

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Another new responsive site and a new product from DH Systems. We are always looking for new and exciting ways of getting ways of getting used parts into new places. With this in mind, we are developing relationships with body shops and repairers to encourage the usage of used parts in their jobs. AutoPPP is our end-to-end parts procurement platform, a fully customisable, fully integrated white label parts procurement system, designed to save the body shops money and promote the usage of genuine used parts.

 

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Graeme’s Bungee Jump

Our Documentation and Training Manager, Graeme, will be taking part in a 40 metre charity bungee jump for XLP. The jump takes place at Killiecrankie on Saturday 3rd September.

Graeme’s background on the jump: “After a weekend of too many beers, I (along with 7 others) agreed to help my nephew raise money for his chosen charity by bungee jumping. By the time the Monday morning came around, I was the ONLY person left who was still prepared to do this!”

The chosen charity is XLP, the charity aims to serve the community by meeting the social, educational and behavioural needs of young people, empowering them to make wise lifestyle choices and to realise their potential. Visit www.xlp.org.uk to find out more.

www.bungeejumpscotland.co.uk/killiecrankie-bungee-jump/
https://www.justgiving.com/fundraising/Jamie-and-Graeme-go-on-a-Bungee-Jump

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Dave has three upcoming races that he is participating in, The Heb, Hell’s Hop and Loch Gu Loch.  The Heb takes place on 3rd-4th September, it is an adventurous journey that includes running, mountain biking, kayaking and navigating in the Hebridean Island chain off the west coast of Scotland. Hell’s Hop arrives in the Outer Hebrides on 10th September, it promises to be an incredible, unique and wild course. The course includes 29K of running and 6K of epic swimming. Dave will also be taking place in Loch Gu Loch, this will be on 1st October in Loch Ness and will consist of an 8K swim and a 47K run.

Dave recently completed the Aberfeldy Half Iron Man, which took place in the surroundings of Highland Perthshire. It included a 1900m Swim, 90K cycle and a 21K run. Well done Dave!

Find out more about the upcoming events by visiting their sites and Facebook page…  www.theheb.org www.hells-hop.com www.lochguloch.com

Hell’s Hop
Loch Gu Loch

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Ransomware

Ransomware is a type of malicious software designed to block access to your computer system and encrypt your files until a sum of money is paid to decrypt them. Malicious programs can enter your system when you open a website or e-mail attachment containing malware. It can also get on your network if it has been misconfigured and your system may be port-scanned and a vulnerability found.

We can help get you setup to keep you as safe as possible from Ransomware. There are multiple ways which can help to prevent infection but it will not protect against all attacks. Make sure you are using an up-to-date computer and virus checking program. Be careful what emails you open such as unexpected invoices, payments, deliveries and don’t open any attachments from anyone you don’t trust, the same goes for links – don’t click on them unless you trust them. Use a content filtering system to block or deny access to unwanted websites and programs and use an external email filtering service to stop or slow virus emails coming into your network. You can have an IT expert to configure your network for maximum safety and you can put an IT policy in place and make sure your staff know what they can and can’t do. Another way to help prevent infection is by having regular backups and make sure they are offline. Most importantly get advice and help before it’s too late!

Call us on 0131 334 7515 for more information and advice.

 

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How long will you wait for a website to load?

The BBC have recently written a column about how long someone will wait for a shopping website to load. According to their research, nearly half of us won’t even wait three seconds for the website to load before going somewhere else. They say just half a second difference in page load times can make a 10% difference in sales for an online retailer. Many don’t even know that their sites are running slowly because their IT teams are concentrating more on keeping the service up and running than on speed and performance.

It is believed a page load time of 2.5 seconds or below strikes the right balance between functionality and speed, so don’t lose potential customers because your website is running too slow!

For more information, read the full article at http://www.bbc.co.uk/news/business-37100091

 

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If you are looking for a place with excellent food, great drinks and a homely atmosphere then visit Makars Gourmet Mash Bar. Located in the heart of Edinburgh with stunning views of the city it is the perfect place for relaxed dining, snacks, coffee or drinks.

Visit their website to view their menu or book a table now.

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Stewart Brewing is Edinburgh’s local, independent brewery. It is one of Scotland’s most successful and reputable breweries. They sell everything from bottled beers to cask & keg brews. Having a party? Stewart Brewing can provide the beer! You can also visit the brewery for a tour and see how it is made.

        Facebook
        Twitter
   Youtube
        Pinterest

Click on the video below and see Dave featuring in Stewart Brewing’s advert!

DH Systems new artwork

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New artwork at DH Systems

This week we have added a new art piece to our DH collection in the office, our new painting is called ‘Look at it my way’ . The painting is by Scottish artist Scott Carruthers and is part of his ‘Geometric Illusions’ series.

Since we can’t have windows in the office we can fill the space with paintings instead!

Take a look below at some of our other artwork in the office…

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July 2016 Newsletter

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JULY

Nearly made July Newsletter

It’s been another busy month at DH Systems.  We barely noticed July and summer seems to have passed us by.  As always we are continuously working hard on updating our desktop and website software and have been pushing out updates recently.  Read on to hear about what we’ve been up to…

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CARS Expo

We would like to say a big thank you to those of you who stopped by DH Systems stand at the CARS Expo. It was great to have the opportunity to speak to new people and to discuss how DH Systems can help your business. We had an excellent turn out with a busy two days at CARS and we were able to show visitors live demos of our products. We hope you enjoyed the demos and learned more about what DH Systems has to offer. We also had a fantastic night at the Gala dinner on Wednesday with the team at FAB and Darren from Combellacks. Great food, entertainment and a lot of wine in the Launchpad Suite at Donington Park Circuit, a great opportunity for networking.

For more information or to request a demo please contact us directly.

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Get to Know Steve

Steve was born and raised in Coventry, home to many car manufacturers and both his parents had long careers with Jaguar Cars and his brother currently works at Aston Martin.

Steve started his computer experience on a Sinclair Spectrum at his neighbours house before acquiring a Z80 based Tatung Einstein computer where he learned to program in assembler, then starting University taking a course in Computer Science. At one time Steve was the youngest engineer at IBM, where he worked for several years on mainframes and mini-computers and ended up working on the UK cheque clearing and payment machines based in Northampton.

Then back to assembler, this time x86 with Phoenix BIOS, then over to Seattle in the USA for a few years working on Embedded BIOS, followed by a 15,000 mile US road trip.  Back to reality in the UK where Steve started his own website design business making all kinds of websites before joining a furniture company and designing their website along with office layouts, logos, graphics and anything else he could get his hands on.

Steve ultimately joined DH Systems about six years ago where his first project was to launch the SalvageMarket auction site, that has been running over five years now and has sold nearly half a million vehicles.  Six years in and the web team has gone from one person to five and one website to over sixty websites.

Steve is married, has a dog called Faraday and a cat called Newton.  Steve’s hobbies include photography, travel, acoustic guitar and he runs the website for an animal rescue charity.  Steve spends his time listening to music and playing the odd game on PS4 – currently Uncharted 4.

What is your favourite film?
Both “The Fifth Element” and “Leon”

What is your favourite food?
Pizza, pasta, chicken curry

What do you enjoy most about your role?
I enjoy designing new stuff and teaching

An interesting fact about yourself: I once drove from Los Angeles to Seattle in one day, 1,137 miles!

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Frontier Dismantling ebay news

We continue to improve and enhance our Frontier Dismantling ebay compatible application.  Recently we have started to roll out our new improved responsive ebay templates that are much better for mobile phones and tablets and is now the recommended approach for ebay.

Information from ebay tells us that they are moving towards requiring all sellers to use ebay policies for shipping, returns and terms & conditions.  The good news is that our application is fully compatible with these new policy templates.

To further enhance your listings, we can now link parts together from the same vehicle.  This means that when your customer finds a part on ebay, they can also quickly view the other parts from the same vehicle.  Perhaps your customer needs both a left and right door mirror or wants the entire wheel set you’ve listed individually, now they can find these parts quickly, simply and accurately.

Frontier Dismantling new features

We are just adding the final touches to a brand new feature built directly into Frontier Dismantling.  How would you normally determine which parts to remove from a vehicle?  With our new ranking system that gives you between 1 and 5 stars for each part down to the model level, we can indicate the potential demand and previous sales history of that part.

This is designed to give you a hint in the right direction as to whether you should dismantle this part or not. This brings us onto the next feature, directly next to the ranking.  We can now show you the average dismantle time for each part on a vehicle.  This is also handy to give you an approximate time to prepare the part for sale and can help you cost the time it takes to dismantle the part against the potential profit of the part.

 

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If you are looking for a place with excellent food, great drinks and a homely atmosphere then visit The Makars Gourmet Mash Bar. Located in the heart of Edinburgh with stunning views of the city, The Makars Gourmet Mash Bar is the perfect place for relaxed dining, snacks, coffee or drinks.

Visit their website to view their menu or book a table now.

 Facebook
 Instagram

 

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Stewart Brewing is an award winning brewers, stocking a wide range of beers including core range, hop series, limited editions, mixed cases, cask regulars and keg regulars. Their ‘radical road’ beer has just recently won the World beer award. Stewart Brewing also offer other services such as Brewery tours, where you can get an insight into the creative process of making beer and flavors and shown around the brewery. Visit their site to browse the large selection of beers!

 Facebook  Pinterest

  Twitter       Youtube

CARS 2016 – thank you for coming!

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Thank you for visiting us at CARS

We would like to say a big thank you to those of you who stopped by DH Systems stand at the CARS Expo. It was great to have the opportunity to speak to new people and to discuss how DH Systems can help your business. We had an excellent turn out with a busy two days at CARS and we were able to show visitors live demos of our products. We hope you enjoyed the demos and learned more about what DH Systems has to offer. We also had a fantastic night at the Gala dinner on Wednesday, you can see some pictures below.

Need more information?

If you would like further information or have any more questions for us please get in touch. You can contact us directly on 0131 334 7515 or email info@dhsystems.co.uk

Want to arrange a demo?

Please email us to request a demo. The demo can take place in our office in Edinburgh or you can arrange an online demo.

Download our brochure if you didn’t get the chance to grab one at the show.

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New brochure for 2016!

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Our 2016 brochure gives you a quick overview of each one of our products and gives you a breakdown of the key features and benefits of each product. You can read about our all new products including EZ Parts – our complete solution for your self-service yard and read more about our core products Frontier Salvage and Frontier Dismantling. Understand our all in one Android app, Frontier Mobile, and read about its top features. Take a look at our new and improved product logos in our brochure which have recently been updated.

Read about PartShark, our desktop, mobile and web solutions and how this can enhance the speed and efficiency of managing your yard. Our products are listed in our brochure each with their own brief description on what they provide. Download our vibrant new brochure and get more information on the services we provide, the support we have to offer and the products that can benefit you.

Topics

frontier-salvage-icon-fullFrontier Vehicle Salvage
frontier-dismantling-icon-fullFrontier Vehicle Dismantling
web-ebay-(1)Frontier ebay module
frontier-tsd-icon-fullFrontier Touch Screen Dismantling
frontier-tsp-icon-fullFrontier Touch Screen Packaging
frontier-dashboard-icon-fullFrontier Dashboard
websitesWebsites & Apps
frontier-vista-icon-fullFrontier VISTA
support_0Frontier Support & Training
frontier-mobile-icon-full2Frontier Mobile
frontier-recovery-full-2Frontier Recovery
FINAL-frontier-salesFrontier Sales Screen(ScreenShark)
technologyPartShark
salvageshark-finalSalvageShark
tyresharkfinalTyreShark
wheelsharkfinalWheelShark
helloshark-devHelloShark
itsupportdev1IT & Server Support
phonesystems2Telephone Systems
ezpartsEZ-Parts
ezrouteEZ-Route
frontier-sms-fullFrontier SMS Messaging
frontier-signature-icon-fullFrontier Signature
mydatasharkFrontier MyDataShark

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Download our brochure here

 

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CARS Expo 2016 – 8 Days to go!

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CARS Expo 2016

The Complete Auto Recycling and Secondary Materials (CARS) trade show is Europe’s premier event auto and material processors. It covers all aspects of the sector and is the only event of its kind.  The CARS show will be taking part on 13-14th July at Donington Park Circuit, Derby.

Your free ticket includes:

  • Entry to the Conference Theatre and Skills Lab
  • Entry to the exhibition and live demonstrations
  • One drink of your choice

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? There is a small surcharge of £15 for anyone who does not preregister

DH Systems will be attending CARS Expo 2016 and you can visit us at Stand A43. You will find our stand located in the center of the Exhibition Hall opposite the networking lounge and cafe area, so stop by for a chat with us!

We will be demonstrating our latest products to show you exactly how they work, you can try out our products and see how they can benefit you. You will have the opportunity to see our mobile app in operation and we will also be available to answer any questions you may have for us as well as providing you with information on each of our products. CARS is the perfect chance to meet our team and learn everything you need to know about our products.

On Wednesday 13th we will be hosting a session on The Impact of Market Forces and Dave will be speaking about “Selling in 2020” , this session will be held 14:00-15:00 and we encourage you all to come along.

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Show dates:          Show times:

13 July 2016                09:30-17:00

14 July 2016                09:30-17:00

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Donington Park is situated at the heart of England, a few minutes from M1 junction 23a and MOTO Donington Park Motorway Services and Travelodge, or junction 24 southbound.

Donington park is easily accessible internationally via East Midlands International Airport, only 2 miles away and is in close proximity to East Midlands Parkway train station.

parkingThere is onsite parking for visitors.

twitterWe will be posting live updates and photos during CARS show. Make sure you follow us on Twitter @dhsystems and get involved using #CARS2016

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June 2016 Newsletter

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June Newsletter

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Next month we will be attending CARS EXPO 2016 at Donnington Park Circuit, Derby. The event will be held 13-14 July and will give you the opportunity to come along and see demonstrations of our products and have a chat with us. You can visit the indoor exhibition, skills lab, off-site tours and also attend the conference sessions with your free ticket.

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Get your free ticket before it’s too late! Visit CARS website www.cars-expo.com Call 020 7633 4500 or email info@cars-expo.com

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We have created a LinkedIn page for DH Systems where we will be posting our latest news stories and we will be using it to connect with our customers. For news and updates search for DH Systems Consultancy Limited and connect with us today.

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Don’t forget to follow us on Twitter, Facebook and Google+

 

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We have recently had some staff changes at DH Systems and in the past few months we have welcomed three new faces to the team. Kelly, David and Hélder have all recently joined us and are settling into their roles within DH Systems. Kelly is now responsible for our accounts and administrations, in her role she deals with incoming and outgoing payments, payroll administration, booking staff travel and assisting customers with general queries. David is our new Support Analyst, taking over from Duncan who has recently left us, he will be supporting DH Systems customers with our Frontier Salvage and Frontier Dismantling software and he will also be supporting DH Systems IT infrastructure. Our new web developer Hélder is responsible for maintaining existing websites, creating new customer websites and developing new technology for all our websites.
We have written an article on Kelly, David and Hélder so if you want to learn more about them you can head over to our website and read our latest news stories.

 

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We have just released a new service to send text messages to your customers. You can send a message directly from both Frontier Salvage and Frontier Dismantling to any UK mobile number. We can also automate messages, such as when parts or vehicles are ready for collection, or outstanding balances on invoices and payments received.

If a customer replies, we send you the reply via email so you can keep up with the conversation. We can also write you a custom message handler, such as ‘reply delivery for a quote’, and our system will process the intention of the message and then pass the message onto the right department.

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We have created completed list documents for our customers to access for information on our software. The list holds information on bug fixes and new features, it also holds important information regarding upcoming changes and existing software. Each time a new version of our software is released a completed list is created. In the completed lists you will find a description of each new feature which has been added. Screenshots have also been provided which show you step by step how to find the part where the change has been made. Why should you read the completed lists? You will be able to find details on new features that have been added and if a new version is released you can read all about it to get yourself familiar with the new version. You can access the completed lists by following the steps and screenshots below.

Frontier Dismantling > Opening Screen > Go To “Help” option:

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Help Drop Down Options > “Dismantling User Guide”:

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Take user to Help Documentation > Opening Screen (example):3

 

 

 

 

 

 

 

Select “What’s new?” option:

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…either click in “Completed List x.xx” (in left-hand panel) to view documentation…5

 

 

 

 

 

 

 

… or click on “PDF Format” of relevant file …6

 

 

 

 

 

 

 

 

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Responsive websites allow a website to adapt and provide an optimal experience on any device it’s being accessed from. Having a responsive website is essential as your website should look and function perfectly for a user on a computer, laptop, tablet or smartphone. Here at DH Systems we can take care of this for you and can create a web page that responds to or resizes itself depending on the type of device it is being seen through. The importance of responsive websites is increasing as the number of people accessing websites through mobile devices also increases.
If you would like to increase your conversion rates and overall traffic, then contact us now for more information on how we can help.

 

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If you are looking for a place with excellent food, great drinks and a homely atmosphere then visit The Makars Gourmet Mash Bar. Located in the heart of Edinburgh with stunning views of the city, The Makars Gourmet Mash Bar is the perfect place for relaxed dining, snacks, coffee or drinks.

Visit their website to view their menu or book a table now.

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Below are some reviews on The Makars Gourmet Mash Bar. 

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Stewart Brewing is an award winning brewers, stocking a wide range of beers including core range, hop series, limited editions, mixed cases, cask regulars and keg regulars. Their ‘radical road’ beer has just recently won the World beer award. Stewart Brewing also offer other services such as Brewery tours, where you can get an insight into the creative process of making beer and flavors and shown around the brewery. Visit their site to browse the large selection of beers!

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Get to know Hélder

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We have recently welcomed our new Web Developer, Hélder Lopes who joined us back in May. Hélder’s role includes maintaining existing websites, creating new customer websites and developing new technology for all of our websites. Hélder had been living and working in Portugal and has only just moved to Edinburgh. The thing he is most looking forward to is to continue learning and improving his skills as well as adapting to a new reality and getting used to the Scottish accent!

What do you do in your spare time: I like to go for a walk/run, watch a movie and go out with friends.

What is your favourite food?  “Bacalhau com Natas” which is a Portuguese dish, and Pizza of course (lovely Fridays).

Favourite colour:  Blue as my football club – Futebol Clube do Porto

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Update from our apprentices

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Laura, Jason and Imogen are now half way through their 12 month apprenticeship programme with QA Apprenticeships. They have each been working on new projects and assignments as well as attending their training courses to enable them to pass their apprenticeships at the end of this year. We have caught up with our three apprentices to see what they have been getting up to.

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Since our last catch up in February I have been continuing to take care of our social media accounts, updating our website, producing our monthly newsletters and writing news stories. I have introduced our new monthly ‘Get to know…’ article, where we interview a member of staff and write a news story on them to give our customers the chance to learn more about the people behind DH Systems. We recently attended BVSF Annual AGM which I helped prepare for by sending out email communications, posts on social media and I also prepared a presentation. I have recently got our company’s LinkedIn page up and running, which will now feature all of our latest news stories and updates.

All 4 weeks of my training courses with QA have now been completed, I recently did my Google Analytics, email marketing, social media marketing and web development courses. During these courses I learned how to use analytics to accurately measure a websites performance and improve it. I learned how to use email marketing to build and service a high quality community that gets us results and also learned how to write compelling, persuasive content and reach the correct audience. The web development course gave me an understanding of how HTML, CSS and Javascript work and gave me an insight on coding. On the social media marketing course I was taught how to build a targeted fanbase, how to sell more of our products and services through social networks and how to engage with our customers.

I am currently working towards CARS EXPO which we will be attending in July. I am creating presentations, writing content, designing graphics and creating a new brochure for us this year. I am continuing to write weekly news stories, monthly newsletters and posting daily on social media to keep you all updated. I’m looking forward to completing the work for CARS and seeing it all come together on the day.

Below are some screenshots showing the work I have done.

Our ‘Get to know’ articles

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Our new, updated LinkedIn page.  Follow us 

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The main project I am focusing on at the moment is EZ Parts, it is still currently being developed as I am trying to make it as efficient as possible. I have been continuing to develop EZ Parts, adding features and fixing bugs to make things easier to use. I have recently added a webcam feature which allows users to take pictures of customers with a standard USB webcam to act as a form of identification. 

I have recently completed my HTML, CSS, Javascript and ASP.NET level 3 course. The course was mainly spent creating different types of web pages with HTML and utilizing CSS and Javascript to give the pages extra functionality. We also used ASP.NET to create a more fully functional site, this included multiple pages that had to follow the same design and feature different information.

I am looking forward to seeing EZ Parts launch to customers to gain feedback on my work and to see how the customers are actually using the program. This will help me work more on the programme to tailor it to customers in a way that I can’t currently do in the office.

Here are some screenshots of Jason’s work on EZ Parts.

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For the past few weeks, the main project I’ve been working on is a website for our upcoming application EZ-Parts. This is a responsive website that I’ve made from scratch, making this my first big project where I’ve done it all by myself. Between working on this, I’ve been doing smaller tasks whenever they come through, such as adding our client’s social media links to their websites and updating our own website to have up-to-date information on our policies, as well as keeping up with our employees on our meet the team page. I’ve also recently helped implement re-director pages, which are being used with social media to make it easier for clients to upload vehicles to their pages. I have recently created a page for Car Transplants that tells the history of their company which I’m really proud of. We went for a tile design featuring real photos of Car Transplants’ employees and sites, and facts and figures about the company.

Since February I have done two training courses – PHP Fundamentals and PHP Advanced. PHP Fundamentals was a course that focused on the basics of coding with PHP, and also went over how to use MySQL to connect to a database. The following course, PHP Advanced, was targeted at learning how to use PHP as an object oriented language. We then did some work on control management systems including WordPress and Drupal, and there was also more in-depth teaching about using SQL databases.

I’m looking forward to getting the EZ-Parts site finished and getting to view the final product, and seeing it in use once the application is ready for release. I’m also looking forward to working more on client’s sites and adding new features and such when they are needed, as this makes me feel as if the work I’m doing really makes life easier for our clients.

Below are some screenshots of work Imogen has done.

Car Transplants ‘facts’ page

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Contact page on EZ Parts

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