ARA Road Trip

road-trip

 

DH Systems attended the UK Recyclers Road Trip in USA for the ARA Annual Conference in Baltimore, the road trip took place from 24th – 31st October. It was a great chance to see how US recyclers operate and learn more about their dismantling, parts, distribution and storage. The trip gave us a fantastic opportunity to network and meet US recyclers and also some UK auto recyclers. At the ARA Convention, there was the chance to hear from great speakers and trainers and opportunities to learn of new products and services. There were lots of educational sessions and the ability to visit with hundreds of automotive recycling companies.
2

What did we get up to?

On the first day we arrived in Boston and got ourselves settled in before an early rise Monday morning where we visited Roberston’s yard in Wareham MA, we got a great trip around the yard and the dealership including some welcoming beer!

 

45

7

 

On day 3 we drove to Middletown CT to visit Bishops which is set in a stunning New England scenery and to top it off they also had cakes and snacks for us. After Bishops we headed to Tom’s Foreign Auto Parts right in the middle of town, which is nice and compact and makes good use of space – they had some pizza and grinders for us arriving. We then drove to King of Prussia which is the worlds largest shopping centre, past New York City and down the New Jersey Turnpike.

912

 

13

 

On day 4 we visited Chuck’s Auto Salvage where we were welcomed with a sign outside, we had a good look around the yard and offices. They are a friendly bunch and we had the chance to sample some local food. We then started the drive to Baltimore to register for the ARA.

1415

18

 

On Thursday we attended several seminars at the ARA on marketing and the future of the industry. We also visited the show floor and had the opportunity to meet and network with people on the stands. On the Friday we went to a few more seminars and attended the trade show where we got to do further networking. We had a lovely evening meal and awards ceremony where Jason Cross at FAB Recycling won ARA member of the year and Allen Prebble won the ARA Presidents award – congratulations!

21

Dave still plugged into the matrix

19

2022

 

 

 

 

 

On the last day of ARA convention, we attended some great morning seminars then participated in the ARA power play meet and greet in Market St Baltimore where there was plenty of free beer and food! On Sunday we had a lazy morning brunch at Hard Rock Café then a fantastic trip around Baltimore’s National Aquarium before heading to the airport to fly back to Edinburgh and arrived back to the office at 11am Monday.

23

Who came with us to ARA?

With us on our road trip was our Managing Director Dave Harcourt, our General Manager and Head of Web Development Steve Robbins and our Head of Special Projects Hugh Leslie.
251

Interpreting Google Analytics

shutterstock_258658763-analyticsIllustr

Google Analytics provides statistics and basic analytical tools for SEO and marketing purposes. It is used to track and report website traffic. Measuring the activity for your online visitors allows you to understand how your website is used and how users respond to your content. Google Analytics can measure near anything about your website – who comes to your site, how long they stay, the pages they like the most and much more. However, the Google Analytics dashboard can be overwhelming for new users, and introduces a lot of terms that won’t hold much significance unless you can clearly understand what they mean. We will highlight some of the most important Google Analytics metrics and explain what they mean…

First of all, we have the Audience Overview, this provides you with a view on who visits your site and their demographics – including their age, gender, location, along with the number of views your content receives. The Acquisitions section shows you how users are accessing your site, this could be through advertisements, organic or direct search or referral links from other websites. The Behaviour metric allows you to see trends of what users are doing while they are on your website, for example, you can see what other pages they visit on your website or what links they click on and you would be able to see if this is a common trend.

1

The Conversions section tracks if users’ complete goals that you have set on your website. A good example of this would be if your goal is for customers to come on your site and complete a purchase or register for something before leaving your site, you can have a look at the Conversions and see how many people have completed this goal.

2

 

 

 

A Session is the period of time a user is actively engaged with your website, a session begins the moment a user arrives at your website and includes all of the actions they take during that session. New Sessions would be the number of first-time visits from users. It is good to have a high percentage of New Sessions as this means a lot of new traffic is coming to your site, however you also want to maintain a high repeat visitor ratio as this means you have engaged customers who are returning to your site.

The Users metric are the actual visitors to your website, this is measured as having at least one session on your website. Pageviews measure the total number of times your websites pages are viewed, even if a page is viewed more than once in a session, each view counts towards this number. Unlike the general pageviews metric, Unique Page Views only counts a pageview once per user session, even if the user comes back to the page repeatedly. It is good to look for the pages that get the most unique views as these show the pages people are interested in the most.

2

The Pages/Sessions is the average number of pages viewed during a session. If users are spending a longer amount of time on your site looking at few pages it could mean they have interest in your content whereas if they were going to 10 different pages and exiting after one minute they are most likely not finding the information they are looking for. The Average Session Duration measures the average length of sessions on your website whereas the Average Time on Page is more specific as this shows the average time users spend on an exact page or screen.

The Bounce Rate measures single-page visits, where users entered and exited your site from the same page. You would typically want your bounce rate to be less than 40% as this shows users are browsing your website and visiting more than one page. Exit Percentage measures how often users leave your site from a particular page, it is important to consider your user to make sure they aren’t exiting important pages – be sure to include a clear call to action.

2

How to improve your metrics

Your content should be engaging and interesting for users to read. It is also important to offer a great website experience to every user – if your site is not easy to navigate or is not responsive this will often result in a high bounce rate as users will get frustrated and leave your site and go elsewhere. Share your content on social media and have a strong search engine optimization and online advertisements to increase traffic. Identify trends and see what you’ve done well on successful pages that you can replicate on other pages. If you would like users to navigate to more pages on the site make sure you include engagement prompts, like calls to action to get users to click onto other pages.

October 2016 Newsletter

October Newsletter

SSL Certificates

What is an SSL Certificate?

SSL Certificates are small data files that digitally bind a cryptographic key to an organizations details. When installed on a web server, it activates the padlock and the https protocol and allows secure connections from a web server to a browser. Typically, SSL is used to secure credit card transactions, data transfers and logins, and more recently is becoming the norm when securing browsing of social media sites.

Potentially a computer in between you and the server can see your credit card numbers, usernames and passwords, and other sensitive information if it is not encrypted with an SSL Certificate. When an SSL Certificate is used, the information becomes unreadable to everyone except for the server you are sending the information to, helping protect is from hackers and identity thieves.

Why do you need an SSL certificate?

SSL Certificate protects your sensitive information and keeps data secure between servers. An organisation needs to install the SSL Certificate onto its web server to initiate a secure session with browsers. Once a secure connection is established, all web traffic between the web server and the web browser will be secure.

Web browsers give visual cues, such as a lock icon or a green bar, to make sure visitors know when their connection is secured. This means that they will trust your website more when they see these cues and will be more likely to buy from you.

This is an example of a site that has an SSL Certificate.

Instead of just HTTP sending data, SSL combines with HTTP to form HTTPS, which is a secure way of sending data from one computer to another. A padlock, a green bar, or https in the address bar are all indications that the site you are visiting is protected by an SSL certificate.

Google’s main job is to deliver good and accurate results when someone searches for something. Due to this, Google will soon start demoting sites without an SSL Certificate as they want everything on the web to be travelling over a secure channel.  In the future your Chrome browser will flag unencrypted websites as insecure, displaying a red “x” over a padlock in the URL bar. Chrome currently displays only an icon of a white page when the website you’re accessing is not secured with HTTPS. The change will draw even more attention to the sites that are potentially insecure.

How do I get an SSL Certificate?

It’s easy to get started with SSL. Contact DH Systems and we can guide you through the process and help you purchase the correct SSL certificate and install it on our web server for you.

 SharkProtect

We are introducing a new service which allows you to send your images and PDF documents to the cloud for disaster recovery and backup. Computer files are backed up to the cloud automatically and continuously whenever you’re connected to the internet.

Cloud backup is efficient and reliable. One of the main problems businesses have with their data is ransomware, this is a virus that infects your files and demands money to get your files back – the only thing that can save your files is a good backup.  It is important to keep a copy of your files offsite, even if business files are backed up on a file server as a flood, fire, or theft could destroy the computers and backups. Keeping backed up files in the cloud ensures data is safe no matter what is going on at your office. One of the main advantages of uploading images and documents from Frontier to the cloud is accessibility. As long as there is access to the Internet on a computer or smartphone you can access your files at anytime, anywhere so there is no need to travel around with a laptop or go back to the office to see that important file.

Cloud backup is simple and affordable; with cloud backup you only pay for the storage that you need. Uploading your valuable files to the cloud is safe and it will protect them. Saving information to a disk or an external hard drive is far from a suitable solution for businesses as these can go missing, be corrupted or get damaged.

 

Auction payments go live at Car Transplants

Car Transplants auction site now have online payments available, you can pay for the vehicle you have won at auction using debit or credit card through Sage Pay. This is an excellent new feature as it allows you to complete the payment process quicker than ever. It is easy to understand and simple to use, once you win the vehicle at auction all you have to do is enter your payment details and confirm your purchase. You can also save your payment details to make your checkout quicker next time you buy a vehicle at auction from Car Transplants.

This new feature improves the overall customer experience of using your site and makes it easy for visitors to complete their purchase meaning they are more likely to buy from you again.

 

Get to know Kevin

This month we are focusing on getting to know a little more about Kevin McHugh from our Desktop development team. We have caught up with Kevin and asked him a few questions about his role at DH Systems. Read on to find out what he has to say….

What is your job title?
Code Monkey

What is your job role?
My day mainly consists of avoiding Dave’s wrath, clearing up the debris left behind by a new Dismantling role out, dreaming of escape, avoiding responsibility, snacking and if time permits writing code for the various Frontier systems.

How long have you been at DH Systems?
I am currently four years into my life sentence. With time served and good behavior I should be eligible for parole by 2025.

What did you do before you joined DH Systems?
My lawyer has advised me against answering this question. Suffice to say that my actions where what landed me locked in a windowless room and chained to a keyboard 8 hours a day.

What do you enjoy the most about your role?
I enjoy making unnecessary changes to Frontier that make things either needlessly complicated or arbitrarily changing things to see how quickly I can confuse our clients.

What do you do in your spare time?
I had children and now I spend the little time I have left and conscious each day watching old episodes of Murder She Wrote and The Chase.

What is your favourite colour?
Black.

What is your favourite food?
Anything that was once alive, preferably dripping in fat and served with fries. I have a deep distrust of so called “Healthy options” or anything that can be found in the ground, growing on something else or generally occurring in nature.

What is your favourite film?
Anything with Serial Killers, Space Ships, Nazis, Kung-Fu, Aliens, Satanic Cults and Giant Robots. Or any combination of the above hitting one another.

Any interesting facts about you: I suffer from quantephobia.

 

Responsive web design has now been launched on Motorhog’s Sell My Car. This allows desktop webpages to be adapted to look good on all devices. Web pages can be viewed using many different devices: desktops, tablets and phones. Your web page should look great and be easy to use regardless of the device.  Sell My Car is now optimized for mobile and tablet users and with a simplified interface, will result in great user experience no matter what device you are using.

One of the main advantages for a business to have responsive web design is that your rankings will be higher in Google. Small and big businesses can benefit from more website traffic and leads. When your site has one responsive design that scales to fit any device you don’t need another version of your website that’s built just for mobile devices. Therefore, with only one strategic URL, you strengthen your SEO. Google states that responsive web design is its recommended mobile configuration, and even refers to responsive web design as the industry best practice.

A responsive design makes it super easy and enjoyable for users to browse your site. Images will properly scale and text descriptions will be easy to read. If a user finds it difficult to browse on your website, they’ll quickly leave in frustration. 40% of all mobile users will abandon a web page if it takes more than three seconds to load. This clearly illustrates the necessity of faster loading times for mobile devices, which is something responsive web design can deliver.

If you don’t offer your users or potential customers a good experience on the device of their choice, you may lose visitors or customers. On the other hand, if you make sure that the experience they will have on the various devices is good, you are more likely to retain them as visitors and later convert them to customers.

Google announced that more searches take place on mobile devices than on desktop. This means an increasing number of your target audience will view your website on a small device. That’s why it’s crucial that your website is able to adapt and serve the needs of your users, regardless of what they use: PC, tablet or smartphone. People today expect websites to work on many devices.

The future of the web is mobile and it is estimated that by 2017 more than 5 billion people will use mobile phones, so by using responsive web design you are preparing now for the future. Having responsive web design is cost effective and allows you to stay ahead of the competition.

Below are some examples of Motorhog’s Sell My Car responsive website. As you can see when the webpage is viewed in a smaller device the content and images also resize to make it easier for you to read.

Desktop version.

Tablet/iPad version.

Smartphone version.

Have a look for yourself at http://sellmycar.motorhog.co.uk/sell-my-car/

 

Password Policy

A password policy is a set of rules which are designed to increase computer security by encouraging users to set strong passwords, establish the protection of those passwords and the frequency of change. You need an effective password policy to prevent passwords from being guessed or hacked. A weak password provides attackers with very easy access to your computer system whereas strong passwords are considerably harder to crack – even with the powerful password-cracking software that is available today.

A weak password would contain your username, your real name or your company name or even no password at all! Strong passwords would be at least seven characters long, wouldn’t contain your username, real name or company name. It would not contain a complete dictionary word, e.g. Password. A strong password would be significantly different from previous passwords and passwords that increment like Password1, Password2, Password3 are not strong. Your password should contain upper-case letters, lower-case letters and numerals.

It is important never to share your password with others as you are responsible for any activity conducted under your username. If someone else is logged in under your account, you’re still responsible for whatever happens. By keeping your log-in information private, you’re making sure that your personal information stays private, too. If you share your sign-in information, that person now has access to your personal information, including confidential items. Not only shouldn’t you share your username and password, make sure you log off when you’re not at your desk. If you leave your desk unattended with the computer logged on, others can see your personal information and inappropriately access all the data that you have permission to access.

Content Filtering

Content filtering is the use of a program to screen and exclude from access or availability Web pages or e-mail that is considered objectionable. It is used by organisations as part of Internet firewall computers. At DH Systems we use pfSense as a platform for proxy service, pfSense is an open source firewall computer software which is installed on a physical computer or a virtual machine to make a dedicated firewall for a network. The pfSense works as a virtual machine on Hyper-v platform and works on separate VLAN to isolate this traffic. We use central policies on our domain to configure workstations only to route web traffic through the pfSense proxy. The Ntopng gives information about web usage per workstation.

Securing your network with a professional firewall

What is a firewall?

A firewall is a software program or piece of hardware that helps screen out hackers, viruses and worms that try to reach your computer over the Internet.

What is Cisco ASA?

We use Cisco ASA at DH Systems for security, our IP phone system is secured by the ASA, as well as access to our web servers published to public network. Cisco ASA is a security device that combines firewall, antivirus, intrusion prevention, and virtual private network capabilities. It provides proactive threat defence that stops attacks before they spread through the network. An ASA is valuable and flexible in that it can be used as a security solution for both small and large networks. Cisco ASA has excellent features including the ability to diagnose crucial interfaces and in case of any problem on those interfaces they fail over the provide service continuity.

 

Dave visits the ARA so you don’t have to

Dave, Steve and Hugh are on a road trip around the USA visiting various yards and will be attending the ARA’s annual convention and exposition. The yards they will be dropping by are as follows – Robertson’s Auto Salvage, Bishops Used Auto parts, Foreign Auto Parts and Chuck’s Auto Salvage. Their road trip will start in Boston and end in Baltimore where the ARA conference will be held. They will be stopping off at Connecticut and Pennsylvania in between.

The Automotive Recyclers Association allows associates to join from around the world at the premier event of the industry that excels with opportunities to learn of new products and services, experience outstanding educational sessions and network with colleagues. The ARA convention includes 24 Educational sessions, technology forum, 10 hours of exposition with over 100 exhibitors, updates from ARA committees and much more.

Here are a few pictures from the road trip so far…

 

     

 

I would like to let you know I will be leaving DH Systems at the end of this month. Working at DH Systems as our Digital Marketer has been a fantastic learning experience and I am so thankful for the skills I have learned. I have thoroughly enjoyed being a part of DH Systems and being able to work with such a knowledgeable team. I am looking forward to see what the future holds and I would like to say a huge thank you to everyone at DH Systems for making my time here enjoyable, for being so supportive and for giving me the opportunity to learn.

I wish you all the best and good wishes for the future.

Laura

 

 

If you are looking for a place with excellent food, great drinks and a homely atmosphere then visit The Makars Gourmet Mash Bar. Located in the heart of Edinburgh with stunning views of the city, The Makars Gourmet Mash Bar is the perfect place for relaxed dining, snacks, coffee or drinks.

Visit their website to view their menu or book a table now.

 Facebook
   Instagram

Stewart Brewing is an award winning brewers, stocking a wide range of beers including core range, hop series, limited editions, mixed cases, cask regulars and keg regulars. Their ‘radical road’ beer has just recently won the World beer award. Stewart Brewing also offer other services such as Brewery tours, where you can get an insight into the creative process of making beer and flavors and shown around the brewery. Visit their site to browse the large selection of beers!

 Facebook  Pinterest

  Twitter       Youtube

New responsive Sell My Car page launches

 

notorresp

 

Responsive web design has now been launched on Motorhog’s Sell My Car. This allows desktop webpages to be adapted to look good on all devices. Web pages can be viewed using many different devices: desktops, tablets and phones. Your web page should look great and be easy to use regardless of the device.  Sell My Car is now optimized for mobile and tablet users and with a simplified interface, will result in great user experience no matter what device you are using.

One of the main advantages for a business to have responsive web design is that your rankings will be higher in Google. Small and big businesses can benefit from more website traffic and leads. When your site has one responsive design that scales to fit any device you don’t need another version of your website that’s built just for mobile devices. Therefore, with only one strategic URL, you strengthen your SEO. Google states that responsive web design is its recommended mobile configuration, and even refers to responsive web design as the industry best practice.

A responsive design makes it super easy and enjoyable for users to browse your site. Images will properly scale and text descriptions will be easy to read. If a user finds it difficult to browse on your website, they’ll quickly leave in frustration. 40% of all mobile users will abandon a web page if it takes more than three seconds to load. This clearly illustrates the necessity of faster loading times for mobile devices, which is something responsive web design can deliver.

If you don’t offer your users or potential customers a good experience on the device of their choice, you may lose visitors or customers. On the other hand, if you make sure that the experience they will have on the various devices is good, you are more likely to retain them as visitors and later convert them to customers.

Google announced that more searches take place on mobile devices than on desktop. This means an increasing number of your target audience will view your website on a small device. That’s why it’s crucial that your website is able to adapt and serve the needs of your users, regardless of what they use: PC, tablet or smartphone. People today expect websites to work on many devices.

The future of the web is mobile and it is estimated that by 2017 more than 5 billion people will use mobile phones, so by using responsive web design you are preparing now for the future. Having responsive web design is cost effective and allows you to stay ahead of the competition.

rwbf

Below are some examples of Motorhog’s Sell My Car responsive website. As you can see when the webpage is viewed in a smaller device the content and images also resize to make it easier for you to read.

Desktop version.

1

Tablet/iPad version.

2

 

Smartphone version.

31

 

 

 

Have a look for yourself at http://sellmycar.motorhog.co.uk/sell-my-car/

Importance of SSL Certificates

SSL

 

What is an SSL Certificate?

SSL Certificates are small data files that digitally bind a cryptographic key to an organizations details. When installed on a web server, it activates the padlock and the https protocol and allows secure connections from a web server to a browser. Typically, SSL is used to secure credit card transactions, data transfers and logins, and more recently is becoming the norm when securing browsing of social media sites.

Potentially a computer in between you and the server can see your credit card numbers, usernames and passwords, and other sensitive information if it is not encrypted with an SSL Certificate. When an SSL Certificate is used, the information becomes unreadable to everyone except for the server you are sending the information to, helping protect is from hackers and identity thieves.

 Why do you need an SSL certificate?

SSL Certificate protects your sensitive information and keeps data secure between servers. An organisation needs to install the SSL Certificate onto its web server to initiate a secure session with browsers. Once a secure connection is established, all web traffic between the web server and the web browser will be secure.

Web browsers give visual cues, such as a lock icon or a green bar, to make sure visitors know when their connection is secured. This means that they will trust your website more when they see these cues and will be more likely to buy from you.

This is an example of a site that has an SSL Certificate.paypal

 

 

Instead of just HTTP sending data, SSL combines with HTTP to form HTTPS, which is a secure way of sending data from one computer to another. A padlock, a green bar, or https in the address bar are all indications that the site you are visiting is protected by an SSL certificate.

Google’s main job is to deliver good and accurate results when someone searches for something. Due to this, Google will soon start demoting sites without an SSL Certificate as they want everything on the web to be travelling over a secure channel.  In the future your Chrome browser will flag unencrypted websites as insecure, displaying a red “x” over a padlock in the URL bar. Chrome currently displays only an icon of a white page when the website you’re accessing is not secured with HTTPS. The change will draw even more attention to the sites that are potentially insecure.

How do I get an SSL Certificate?

It’s easy to get started with SSL. Contact DH Systems and we can guide you through the process and help you purchase the correct SSL certificate and install it on our web server for you.

Introducing SharkProtect

sharkprotectfinal

SharkProtect

We are introducing a new service which allows you to send your images and PDF documents to the cloud for disaster recovery and backup. Computer files are backed up to the cloud automatically and continuously whenever you’re connected to the internet.

Cloud backup is efficient and reliable. One of the main problems businesses have with their data is ransomware, this is a virus that infects your files and demands money to get your files back – the only thing that can save your files is a good backup.  It is important to keep a copy of your files offsite, even if business files are backed up on a file server as a flood, fire, or theft could destroy the computers and backups. Keeping backed up files in the cloud ensures data is safe no matter what is going on at your office. One of the main advantages of uploading images and documents from Frontier to the cloud is accessibility. As long as there is access to the Internet on a computer or smartphone you can access your files at anytime, anywhere so there is no need to travel around with a laptop or go back to the office to see that important file.

Cloud backup is simple and affordable; with cloud backup you only pay for the storage that you need. Uploading your valuable files to the cloud is safe and it will protect them. Saving information to a disk or an external hard drive is far from a suitable solution for businesses as these can go missing, be corrupted or get damaged.

Contact us now for more information.

Vehicle payments go live on auction sites

vp

Online auction payments are now available on Motorhog’s auction site when buying a Motorhog vehicle. This feature allows winners of the auction to now pay online for the vehicles that they have won. Sage Pay payment gateway is used to take your payment online and you can pay using debit or credit card. You will save time and effort by making vehicle payments online and with this new feature being available you can now complete your purchase in just 4 simple steps! Your payments can be made safely as it is secured by Sage Pay.

a2

 

Below is a screenshot of Motorhog’s auction site. The screenshot shows you a vehicle that you have won on auction. It shows the vehicle details as well as the bids you have made on it. To pay for the vehicle you have won you can click on the Pay Now button.a1

 

When you click on pay now, it allows you to view the auction sale information,  showing you the price of the vehicle, the auction fees and the total cost. Below this you can see the payment options section where you can choose your payment method. You have the option of bank transfer, debit card, credit card and cash. Beside each one it shows you the additional cost added to you by using that particular payment method.a3a4

 

Once you select your payment method you are able to enter your billing information and card details and you can also edit any previously saved details here. When you are done you can click on confirm card details.a5

 

You will be taken through to a purchase authentication page where you will have to enter your password to verify your identification and to authorize your payment. Once you have entered the correct details click on submit.a6

 

Once submitted you will be presented with a Thank you page to confirm your payment has been processed. It gives you a summary of the payment details and the vehicle details. There is also a Return to My Vehicles button which allows you to  go back and view the list of your vehicles that you have won at auction.a7The button next to this vehicle should now show as Paid and the date you paid it on.a8

September 2016 Newsletter

september-header

september

September Newsletter

Welcome to our September newsletter.  Once again we have been busy behind the scenes updating your desktop software, fixing bugs and adding new features.  As one of our customers would say, playing with our ones and zeroes.  We are making great progress on our responsive websites, with several released and another few in the pipeline.  There are plenty of new and exciting features planned and as always we appreciate your feedback and comments.

Untitled-2

Thatcham Data Users

Our Thatcham users can now find more accurate wheels for their customers as we now have extra wheel data, such as PCD and number of studs. It will reduce the chance of selling a wrong wheel and then having to refund it. Refunding increases costs because of the cost of delivery. In the new version, when a user adds a wheel through a vehicle, it will automatically do a RegNo lookup to fill in the wheel data for that vehicle. Similarly, when searching for wheels, users can also do a RegNo lookup to automatically fill in the wheel search criteria, which will speed up the search and also find the accurate matched results.

d1

Dismantling of Tyres, Wheels and NCS Parts.

We are currently working on dismantling of tyres, wheels and NCS parts. When providing dismantling status for tyres, wheels and NCS parts, it can tell the users the availability of the parts when their customers try to buy them. Also the tyres, wheel, and the NCS parts can be sent to Touch Screen Dismantling to dismantle after we added the dismantling ability status.

eBay Logo

Ebay Policies Requirements

Some of you had received the following warning from ebay when trying to upload items. Seller profiles will soon be mandatory while creating a new listing. Support for legacy postage, payment and returns fields will be removed for sellers opted into business policies.

Ebay is pushing the use of business profiles and it is our understand that they are soon going to force everyone who has enabled business profiles to use them exclusively, then at some point the future force all business sellers to use them.

The current version of Frontier has the option to use business profiles if you wish, what this entails is you setting up your payment, return and shipping profiles on eBay and assigning them a recognisable name. Then when you come to upload an item in Frontier you will be presented with three dropdown boxes, one for payment, one for returns and one for shipping rather than selecting the couriers and assigning postage costs.

VehicleLabel

Vehicle Labels

We have implemented the ability to print vehicle labels with a big barcode for sticking to windscreen. They’re nominally 20cm x 5cm and are designed so a fork lift driver can scan them without leaving his cab, to make it quick and easy when putting vehicles back in the rakcs. This does require a long range Bluetooth scanner.

To print these labels, a separate printer is required (we recommend Zebra ZT230) as these are bigger than the item labels and the printer settings are slightly different.

Untitled-1

 

 

 

 

 

 

Get to know Laura

This month we are getting to know our apprentice Laura a little better! Laura is our Digital Marketer and manages all aspects of our marketing. She maintains all of our social media accounts and uses them to engage with our customers. Laura creates our monthly newsletter and our other email campaigns as well as writing our weekly news stories. Laura is responsible for DH Systems and our customers’ Analytics/AdWords/Conversions. Her marketing services have also been extended to DH Systems customers and she can take control of your social media accounts, Analytics/AdWords/Conversions and can write content for your website as well as post news stories and create newsletters.
What is the best part of your job?

The thing I enjoy most about my job is that it is fun and it is different each day, social media and the internet are growing rapidly and it’s great to be in a role that is always changing. I like that I get to use my creativeness in my job and can also design new graphics or icons for DH Systems.

What do you do in your spare time?

During the week I like to go to the gym after work and at the weekend I usually go out with my friends. I am interested in art and design and occasionally spend my time drawing or painting.

Favourite holiday destination: The best holiday I’ve been on was Las Vegas, I went a couple of years ago with my family, the hotels are amazing!

A fact about yourself: I have a phobia of onion rings!!

graeme-bungee

Graeme’s Bungee Jump

Congratulations to Graeme who has successfully completed his Bungee Jump at Killiecrankie and has so far managed to raise £1,130 of a £1,000 target for his chosen charity XLP. XLP’s main focus is helping disadvantaged youths to give them equal opportunities in society.

A few words from Graeme after the jump…
“It truly was a memorable experience (although, not necessarily one that I will be repeating in a hurry). We reached (and passed) our £1000 target and have been truly humbled by your generosity – especially those people who donated and who I haven’t seen for 40-45 years, and others who I have NEVER met – yet! You all deserve a huge round of applause for your amazing generosity. Thank you from the bottom of my heart.”

You can read more about XLP and Graeme’s story on the jump on his Just Giving page, donations are still welcomed! https://www.justgiving.com/fundraising/Jamie-and-Graeme-go-on-a-Bungee-Jump

GRAEME

davesad

heb

 

 

 

 

 

The Heb – Race on the edge: Day 1

My first adventure race and it was truly epic – unbelievable views and terrain added in with pretty much everything from sunshine to storms and lashing rain. The Outer Hebrides consists of Rocky Mountains, sea inlets, gorgeous sandy beaches and peat bogs everywhere else. The race started off with a run to get to the bikes at the start, next there was a decent road cycle and I went pretty well along here and was just outside the top 10. I have never raced over peat bogs before but it is just mental and great fun. We got to the first check point and then aimed for the hilltop – a 300 m summit.

theheb1

 

 

 

 

 

 

 

 

 

 

I checked my time at the bottom of the hill and I was on my original target time so I decided to do the third checkpoint as it was a 90 minute penalty if missed. I went hard on the bike again before getting to the next running section at the stunning tidal Isle of Vallay. There was now another good cycle over to Loch Maddy and the kayaking. The kayak was an out and back with the turning point being a small island. Got back onto dry land and the heavens opened up and the wind had gotten right up. Needless to say the next section was down road heading directly into the wind and rain. After a few long miles it was time to go off-road. Now all I had to do was cycle the last 20km as quickly as I could – I ate every gel I had and went for it. And I held on – I took line honours! I was under no illusions – when my time penalty was applied I would be nowhere near the lead but for me it felt like winning! I ended up 12th after day 1 with which I was absolutely elated.

Capture2

The Heb – Race on the Edge: Day 2

Day 2 dawned breezy and wet, not unusual for the Outer Hebrides. Today was all about tactics – do you do just the small first hill and take the huge 5:30 time penalty or take the risk of doing the 2 big mountains but getting timed out… It didn’t seem to me like it was worth doing just one of the big mountains as you only had to go halfway down to get the second summit. I had my own agenda, namely to beat my good friends and arch rivals Martin and Neil – so my strategy was set for me – whatever they did on the hills I would be doing. After a quick sprint I was on their wheels where I stayed despite much shouting of wheel leach.

Capture3

There then followed many kilometres on land rover tracks, by this point I knew there weren’t that many people in front of me on the road, more than half of the teams opted not to do the 2 big hills and do just the small hills like us. I got to the next checkpoint on Orasaigh in the lead on the ‘road’. I held my lead for the rest of the cycle. There followed a short run around the headland to the kayaking then a run back to the last mandatory climb of the day. I decided to curl around the hill as this looked better for me. Alas I should have read my instructions properly as I was climbing up the high summit whereas my adversaries were dibbing on the lower summit. So I sprinted back down and over to the check point. I started to jog the last half mile to finish whereupon a little boy, who had been filming us as we went past on the way up, came out and said well done Mister, all you have to do now is beat me and this 11-year-old sprinted off far too fast for me to keep up.

hellshop

Hells Hop race

Hells Hop Swimrun – not sure if you all know what a Swimrun is? It is what it says on the tin you swim and run but unlike triathlons you have to take all your kit around the entire course with you! Hells Hop consists of 13 swims and 13 runs totalling up to just under 30km of running and 7km of swimming. The race started with a mass dive from the Tall Ship ‘Lady of Avenel’. I’ve never been scared swimming in the sea before but there were times when panic was looming – you could go for several minutes and see nobody because of the swell. After 40 minutes you get out the water and it was then onto a 2.5km off-road run to the southernmost point of Eriskay.

Capture

 

 

 

 

 

 

 

 

Then it was the most exciting and potentially dangerous swims out to the stacks that lie off the south of Eriskay. The swim itself is short at 40m but this is a proper rocky ingress and egress and a lot of tide! I adopted what I will call the ‘seal’ method which basically involved belly flopping up the rocks with each wave and holding on with grim death as each receded. There then followed a relatively gentle 4km along the road before starting the longest swim of the day. I got lucky as this point and got a partner (I didn’t actually have a partner at the start) … Tim! Unfortunately, his partner, Erica, lost her food down a rabbit hole on the first run.  It was a gentle off road run next to the shoulder of a pass where there was a short 100m swim through a lochan. Then a nice off-road run down the other side followed by 9km along the road due west back into the sea. There was a 800m beach swim which was much smoother and nicer than expected from our earlier sea swims. The race was almost done now with 4km along flat landrover tracks followed by a nice 1250m swim in a loch. Then 2km along the road, 750 swim and 200m sprint to the finish. Big thanks to Tim who dragged me around the rest of the course quicker than I would otherwise have gone.
1

 

 

 

 

 

 

 

 

I would like to say a massive thanks to all the team at Durty Events for putting on The Heb, a truly epic race and a very heartfelt thanks to all the marshals and volunteers who give up their precious time to allow us to race. Also a massive thanks to the organisers of Hells Hop Swimrun, their safety crews and all the volunteers that make these events possible and of course the sponsors!

You can read The BBC’s news article on Hell’s Hop and see some pictures here! http://www.bbc.co.uk/news/uk-scotland-highlands-islands-37337078

 

SEO and Metadata

SEO-Image-page

What is Metadata?

Metadata is a set of data that describes and gives information about other data. Without metadata we weaken our ability to drive people from search engines to our sites. Nearly all metadata is invisible to your visitors and customers. It lives and works behind the scenes in the HTML of your web pages. Metadata is important to drive traffic to your page and to get your page to the top of Google.  There are 3 main pieces of information included in metadata – Title, description, keyword/phrases.

Every page must have a meta title as it plays an important role in how your website is perceived and it has to sum up what your site is about.

title

 

 

 

 

 

 

 

 

 

The meta description is equally as important as it provides an explanation of what your site is about which allows the visitor to see if this is the correct page they are looking for.

description

 

 

 

 

Your SEO keywords are the keywords and phrases in your web content that make it possible for people to find your site via search engines. If you use the proper keywords you will get more search engine traffic and if you optimize your website keywords it will help you rank faster.

What do your customers type in to find you? If someone searches for ‘Scrap my car’ or ‘Sell my car’ to find your company, it is such a generic search phrase that it would be difficult to get your web page to the top of Google. This is where adverts get expensive for generic phrases because everyone wants them. Good use of keywords and phrases will help get your website a better ranking in search engines.

Here is an example of all the different web pages that come up when you search for Scrap my car. The top pages are Ad’s where the company has paid for the best rankings in Google. If you get your metadata just right you will be able to get to the first page of Google without having to pay the expense of ads

g]

f]

We are currently coming up with fresh metadata for our new DH Systems site. We have been researching the most searched for phrases people use when looking for our website on search engines and making sure we include these keywords and phrases in our new metadata. Want to see your website at the top of Google? We can do the same research on your site and come up with metadata that will optimize your site and drive as much traffic as possible to your web page!     Contact us now for further details.

Get to know Laura

Untitled-1This month we are getting to know our apprentice Laura a little better! Laura is our Digital Marketer and manages all aspects of our marketing. She maintains all of our social media accounts and uses them to engage with our customers. Laura creates our monthly newsletter and our other email campaigns as well as writing our weekly news stories. Laura is responsible for DH Systems and our customers’ Analytics/AdWords/Conversions. Her marketing services have also been extended to DH Systems customers and she can take control of your social media accounts, Analytics/AdWords/Conversions and can write content for your website as well as post news stories and create newsletters.

What is the best part of your job?

The thing I enjoy most about my job is that it is fun and it is different each day, social media and the internet are growing rapidly and it’s great to be in a role that is always changing. I like that I get to use my creativeness in my job and can also design new graphics or icons for DH Systems.

What do you do in your spare time?

During the week I like to go to the gym after work and at the weekend I usually go out with my friends. I am interested in art and design and occasionally spend my time drawing or painting.

Favourite holiday destination: The best holiday I’ve been on was Las Vegas, I went a couple of years ago with my family, the hotels are amazing!

A fact about yourself: I have a phobia of onion rings!!

Here are a few pictures from Vegas…

1

Paris Hotel

3

The Venetian

2

New York, New York

4

The Strip